The Story of Flix and Ponyo

A Journey Born from a Single Goose Down Jacket

I’m Sophie, the founder of Flix and Ponyo, a brand named after my two children—my 10-year-old son, Flix, and my 4-year-old daughter, Ponyo. My journey with down jackets began in 2015, during a rare and brutal freeze in southern China. Winters there are usually mild, with homes lacking central heating and wardrobes filled with cotton coats or thin jackets. But that year, temperatures plummeted to -10°C for weeks, turning our home into an icy cave. My newborn son, Flix, only three months old, shivered even when swaddled in thick blankets.

To keep my baby and myself warm during our outings, I invested in a high-quality goose down jacket.That jacket transformed that winter. It didn’t just shield us from the cold; it melted the tension in my shoulders, letting me relax. I could tuck Flix against my chest, zip up the jacket, and together we’d brave the snowy winds, warm and content. That winter, in the chilly south of China, my son and I found comfort and security. That jacket was more than clothing—it was a wise investment, shielding us from the bitter cold while proving that quality saves more than it costs.

 This is a photo taken in 2017 Chinese New Year holidays, the weather was bitterly cold, and I had just been bedridden for days with dysentery. As soon as I felt a bit better, I slipped into that same goose down jacket I bought in 2015 and went strawberry picking. When this photo was taken, I had no idea that just 2 years later, I would embark on my journey to launch Flix and Ponyo, my own down jacket business.

That goose down jacket was more than warmth—it set the standard for excellence: soft, lightweight, warm and built to last.

Every winter since, I’ve reached for it. It’s easy to care for—machine wash, air dry, a gentle pat with a hanger, and it fluffs up like fresh-baked bread, as warm and cozy as the day I bought it. Now, a decade later, it still hangs proudly in my closet. Aside from a slightly faded zipper, it’s as good as new—still fluffy, still warm, still perfect.  And our journey started in 2019.

During the 2018 Chinese New Year, I was still wearing that same goose down jacket. one year later after this photo was taken, our first batch of Flix and Ponyo goose down jackets was shipped and went on sale.

A Vision Born from the Heart

Inspired by that jacket, I founded Shenzhen Ranshi  Innovation Technology Co., Ltd. ( Flix and Ponyo)  in 2019 with a simple belief:  Buy less, Buy better. Instead of filling your wardrobe with ten cheap, fleeting winter coats, invest in one timeless, durable down jacket that truly delivers. 

Business Model Description

Founded in 2019 and inspired by my personal experience with the transformative power of high-quality goose down，i started my down jacket business. Initially, the business thrived through domestic platforms and private domain e-commerce in China, where we established a reputation for delivering premium down jackets known for their exceptional warmth and durability. In recent years, we have evolved our model to include cross-border e-commerce, extending our reach to global markets, with a special focus on England and America. Our core mission remains rooted in the philosophy of "buy less, buy better," offering timeless, high-quality goose down jackets that endure for a decade or more.

Trust Built on Quality

Since 2019,  Shenzhen Ranshi Innovation Technology Co., Ltd. ( Flix and Ponyo)  has grown a loyal community of tens of thousands of fans through private channels, and that number keeps climbing. Our distributors, many of whom have been with us for years, share our passion and sell thousands of jackets annually. Our customers don’t just buy our products—they become our ambassadors, recommending Flix and Ponyo to friends and family because they’ve experienced our quality firsthand. They often say, “Why buy ten cheap coats when you can have one that’s truly timeless?” That’s our mission: to create down jackets that earn a cherished place in your wardrobe for a decade or more. 

To align with the dynamic e-commerce landscape and our ambitious cross-border growth vision, our team has embarked on standardizing operations. We’ve introduced our own dedicated models, and everything is steadily coming together. We aim to present a more professional, attentive, and intuitive product image to our audience.

In 2025, Shenzhen Ranshi Innovation Technology Co., Ltd. ( Flix and Ponyo)  is taking a bold step forward, bringing our high-quality goose down jackets to the world. We want every jacket of ours to be your trusted companion through countless winters—a promise of warmth for the next ten years. Keep warm, stay light!

A North Star for the Future

Looking back from 2025, I think of that goose down jacket at the very first beginning of this story. In ten years, I’ve gone from a 24-year-old new mother to a 34-year-old entrepreneur. That jacket has been with me every winter, unchanged, while I’ve embarked on a new journey. It’s more than the spark that ignited my business—it’s my North Star, guiding my dream. 

I want to share this warmth with everyone, bringing the same comfort and lasting value to every wardrobe.

Over the ten years, I’ve grown even more certain: a great down jacket should be warm, durable, and timeless. It’s not just clothing; it’s a witness to time, a keeper of promises. Just like that jacket, my dream is for every Flix and Ponyo piece to be treasured by its owner for a decade—or longer.

At Flix and Ponyo, we don’t just craft down jackets—we create lasting warmth, timeless style, and a promise of quality that endures.

This is the story of Flix and Ponyo’s decade-long journey, and Flix and Ponyo hopes to share this warmth with you, preserving it for ten years or more.

Attached is photos of my son and my daughter. I am sure their childhoods are warm and content now.

My son, the shivering newborn from that freezing winter of 2015, has grown into a 10-year-old boy who loves cycling. Now, every winter, he wears the children’s down jackets made by his mother’s company.

My daughter, Ponyo, wears our children’s down jackets, shining like sunshine in the winter.

Should  you have any questions, please contact:

Contact Person：Sophie Yan;

E-mail Address: sophieyan@ranshitech.com;

Telephone:+86 13922126793; 

Customer service time :

08:00 to 22:00 China Standard Time (CST)， Monday-Friday ;